Text description provided by the architects. The client required a beautiful hotel that could accomodate a variety of unique rooms, from suites to luxury apartments, a gym, spa and state-of-the-art restaurant.

This design marries the creative energy of the location with Nobu’s values of simple luxury with a facade that fragments at the eastern end and descends into a welcome new pocket park, overlooked by the warehouses of Great Eastern Street to the North.

Nobu requires that all their buildings reflect their immediate context. Our palette of concrete, bronze, timber and glass, overlaid with creative textiles and warm fabrics create a simple, considered and raw aesthetic.

Long Section

An intimate garden at basement level is articulated into terraces, seating and planting, and provides natural light to the triple height restaurant and bar space that sits below the hotel.

The target market is affluent professionals who enjoy luxury travel destinations and exceptional cuisine.

Nobuyuki “Nobu” Matsuhisa is a renowned Japanese celebrity chef with an established reputation and well-loved brand. People will often travel the world to taste his food so this hotel needed to represent this brand and offer a true Nobu experience.

• Architects

  Ben Adams Architects

• Location

  10-50 Willow St, London EC2A 4BH, United Kingdom

• Category

  Hotels

• Design Team

  Francesca Pont, Michael Wilson Katsibas, Mark Conroy, Emma Holt, Francis Hunt

• Contractor

  MTD Contractors Ltd.

• Interior Designers

  Studio MICA and Studio PCH

• Concrete Contractor

  Leaner Construction LTD

• Landscape Architects

  FFLO

• Structural Engineer

  Walsh Associates

• Client

  Willow Corp.

• Area

  9400.0 m2

• Project Year

  2017

• Photographs

  Nicholas Worley