Text description provided by the architects. The VoipVoice project, born in the Empoli manufacturing region of the Florentine countryside, is part of a research program which aims to reactivate industrial areas that saw in 2008 a hole in the construction process due to the building industry crisis. The VoipVoice project introduces a significative element, innovative and compatible with the state of the places where the new activity is inserted.

Floor Plans

The most relevant project points:
1.- To break the boundary between private and public space by opening the front area of the building to create a new connection with the “city”.
2.- The use of an expanded metal on the facade filter without hiding the organization marketing and research work of the company
3.- To recall metaphorically the digital network focused on the VoipVoice’s business and the contemporary society’s engine, by using the same material on the facade;

4.- To create views over the surrounding hills and landscape;
5.- To research innovation as innovative are the VoipVoice’s activities: marketing, communication, and network services.
6.- To create a perfect link between light, materials, and shadows so that it can produce above all, in the people who use the workspace, positive feelings, wonder and amazement.

Sections and Elevations

© MEDULLA studio

• Architects

  LDA.iMdA architetti associati

• Location

  Via del Lavoro, 8, 50056 Montelupo Fiorentino FI, Italy

• Category

  Institutional Buildings

• Project Year

  2018

• Photographs

  MEDULLA studio